Build Structure and Systems Into Your Influencer Marketing Process

HOW I CAN HELP
You've run influencer campaigns before. Some worked well, while others flopped completely, but you're not entirely sure why.
You're tired of the guesswork and want predictable systems and frameworks that will allow your team to execute campaigns with confidence.
That's where I come in.
Hi there! I'm Arthur Chen.
I work with Gaming Performance and Lifestyle brands to transform their unpredictable influencer campaigns into systematic growth engines.
If you want to turn your inconsistent campaigns into ones that generate predictable and repeatable results, then you're in the right place.
HOW I CAN HELP
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How can I help you?

System Optimization

Get strategic frameworks and systems built with ongoing guidance to streamline your process and achieve consistent results. Get custom implementation plans,  monthly progress reports, and more.

Learn More ➡

Campaign Audit

This is perfect for companies that want a deep-dive post-mortem of a past campaign or looking to validate their newest campaign before investing resources.

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Free Resources

COMING SOON

Case studies

A custom gaming computer with a glass panel, revealing the internal components that emit a little blue and white color. This represents Arthur Chen's Advanced Battlestations Case Study.

advanced battlestations

Brand Awareness • Web Traffic Growth
Takes you to Google Drive PDF download.
A screenshot of the ice cream level in Nour: Play With Your Food, which shows pastel colored sprinkles, chocolate, gummy bears, and other candies sprawled across the screen. This represents Arthur Chen's Nour: Play With Your Food Case Study.

Nour: Play with your food

Strategy Development • Brand Awareness
Contact for full details.
A woman with brown hair sitting at a desk in front of a laptop studying.

Cramify

Brand Awareness • Sign Ups
Takes you to Google Drive PDF download.
HOW I CAN HELP

Hi! I'm Arthur

‍I help performance and lifestyle brands in the gaming industry streamline their influencer marketing through proven frameworks and structured processes.

I've spent years handling marketing at gaming and ecommerce companies, where I learned firsthand how chaotic, ad-hoc approaches inevitably lead to inconsistent results and wasted budgets.

Whether it was pressure from deadlines or having to hit marketing budget goals, I constantly found myself resorting to last-minute gut decisions, instead of just following systematic procedures.

That experience taught me that long-term, successful influencer marketing isn't about luck or intuition. It's about having the right frameworks in place.

Now I help companies implement these same frameworks into their process, so they can avoid the expensive trial-and-error experience that most businesses go through.
© 2025 Arthur Chen Marketing